In this food meets fashion design, the concept is an active and healthy lifestyle for young urbanites. Young people on the go do not have a lot of health-conscious choices for beverages, and with their busy schedules, the packaging design needs to stand out and grab their attention.

The market for processed drinks and food for the late teen and early twenty demographics is highly saturated.  Researching what continues to be popular with the age group in a North American context, the decision was made to incorporate urban